Creative Director · Miami · 20+ years across Latin America & the U.S.
Hello, I'm Michel
Multicultural Creative Director
I'm a Multicultural Creative Director passionate about transforming ideas into meaningful experiences that move people, inspire action, and build brands. With over two decades of experience leading creative teams, shaping brand identities, and developing integrated campaigns across global markets, I connect strategy, storytelling, design, and technology to create work where creativity drives business impact.
- Toyota
- NuScale Power
- Florida Power & Light
- Florida Lottery
- Miami Marlins
- Quaise Energy
- Nusight
- Solar Dynamics
- Florida Gas
- CEI Duty Free
Broadcast & Integrated Campaigns
I lead the creative vision behind broadcast experiences that transform brand strategies into powerful stories. From concept development to final execution, I shape campaigns that connect emotionally, inspire action, and bring brands to life across television, video, and emerging platforms.
Create What People Feel. Build What Brands Become.
UX is more than usability—it's about creating meaningful connections. I combine creative vision, strategic thinking, and user-centered design to transform ideas into digital experiences that are intuitive, engaging, and built to move brands forward.
Human-Centered Social Experiences
I approach social content through the lens of creativity, strategy, and user experience—designing meaningful interactions that align brand goals with audience behaviors. By combining insights, storytelling, and emerging technologies, I create digital experiences that feel authentic and relevant.
Brand Collateral
Transforming brand strategy into tangible experiences that connect, communicate, and build recognition across every touchpoint. From print systems to sales materials and branded assets, I create cohesive visual languages that strengthen identity and elevate the customer experience.
Beyond the work
There's more to explore
I invite you to explore more of my work, ideas, and creative experiences. What you see here is just a glimpse of what's possible. When I'm not building memorable brands and experiences, you'll probably find me clearing my head and finding new inspiration on my bike.